Marketing technology, or martech, refers to tools and systems designed to support marketing efforts. It can also encompass technology used for sales and advertising. Because of its broad scope, it’s crucial for marketers with diverse expertise to participate in setting up and managing the martech stack. There’s no single best way to organize martech oversight. […]
29 Must-Have Features For Ecommerce Websites via @sejournal, @BennyJamminS
Successful ecommerce websites remove as many obstacles as possible between users and the products they’re looking for. This list of features and policies was chosen based on their impact on user experience. Each removes friction from purchasing journeys to keep users engaged on your website. 29 Essential Ecommerce Website Features1. User-Friendly Navigation With Breadcrumbs2. Internal […]
Winning the Page Speed Race: How to Turn Your Clunker of a Website Into a Race Car
A brief history of Google’s mission to make the web faster In 2009, by issuing a call to arms to “make the web faster”, Google set out on a mission to try and persuade website owners to make their sites load more quickly. In order to entice website owners into actually caring about this, in […]
Instagram Algorithm Shift: Why ‘Sends’ Matter More Than Ever via @sejournal, @MattGSouthern
In a recent Instagram Reel, Adam Mosseri, the head of Instagram, revealed a top signal the platform uses to rank content: sends per reach. This metric measures the number of people who share a post with friends through direct messages (DMs) relative to the total number of viewers. Mosseri advises creating content people want to […]
3 challenges for marketers as retail media networks evolve
While retail media networks (RMNs) continue to evolve, they are fragmented and confusing for brands. Two experts in data and marketing — Keen CEO Greg Dolan and Len Ostroff, SVP of sales and partnerships at Crisp — spoke about RMNs at The MarTech Conference (free registration to view the entire program). Here are the three […]
Ask An SEO: What Are The Best Resources To Learn SEO And Who Are The Best People To Follow Online For Good Advice? via @sejournal, @HelenPollitt1
This week’s Ask An SEO question comes from Nicolò, who asks: “What are the best resources to learn SEO and who are the best people to follow online for good advice?” This is a great question that goes to the heart of what a lot of people struggle with when learning SEO. There is a […]
How Our Website Conversion Strategy Increased Business Inquiries by 37%
Having a website that doesn’t convert is a little like having a bucket with a hole in it. Do you keep filling it up while the water’s pouring out — or do you fix the hole then add water? In other words, do you channel your budget into attracting people who are “pouring” through without […]
Does your organization need a DAM? Audit first, with these easy steps.
Customers’ expectations are rising and marketers are working to meet those expectations with personalized content at a growing number of touchpoints — from social to website to mobile app to drive-through menu, and even to virtual reality experience. It’s that need to maintain a compliant, on-brand experience that is leading more marketers to adopt or […]
Organic SEO Strategy Guide: How To Boost Search Visibility & Drive Growth via @sejournal, @idigitalinear
This post was sponsored by Digitalinear. The opinions expressed in this article are the sponsor’s own. In a world where consumers search online for nearly everything – from product recommendations to local service providers – your brand’s digital presence is everything. The right organic SEO strategy can boost your search visibility and drive sustainable business […]
4 ways to increase email engagement with your current ESP
I’m pretty frequently asked some version of this question: “How can we get more out of {ESP name}?” Before I launch into my answers, I’ll say this: it’s very, very rarely about the ESP. I don’t mean to diminish the differences between ESPs or that some ESPs make it easier to work the levers that […]